Eat • See • Do Rebrand & Audience Strategy
An audience-driven rebrand project for Long Beach Post’s Eat • See • Do, showing how audience disconnect was identified and translated into clearer messaging and strategic direction across the brand’s core channels.
A year-end fundraising communications case for the Long Beach Post, showing how donor insight shaped the framing of value, purpose, and support for a nonprofit newsroom.
Long Beach Post Year End Campaign Strategy
